Social Media Monitoring - Uses

Social Media Monitoring is a critical component of any successful communication strategy. The versatility of the Newscentre platforms allows you and your team to effectively use social data for customer service, crisis management, web analytics, lead generation and more.

See how you can use social media monitoring for your organisation:

Combine offline, digital and social media

Track social media channels


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• Monitor your presence across newspapers, magazines, television, radio, text publishers, the internet and the AAP Newswire, giving you a complete view of Australian media.

Crisis Management

• When damaging media situations occur, being able to monitor where the most social noise is occurring is critical to effective crisis management. With near real time data feeds, Newscentre keeps you up to date.

Customer Service

• Consumers are increasingly turning towards official social media accounts to vent their frustrations. With Newscentre social engagement, you can alert your Customer Service team to issues that require immediate attention.

Competitor Benchmarking

• Monitor what people are saying about your competitors and how they are interacting with their social media campaigns and strategy.

Sales and Lead Generation

• Get your sales team integrated within the social media landscape. Spot potential prospects and create tasks to assign leads to team members to follow up.